Rebranding Doesn’t Help in Clearing Out the Smell – Tiger Edition
Having heard that Accenture – formerly hugely disgraced Anderson Consulting – has decided to terminate the sponsorship of Tiger Woods, due to his peccadilloes, we have decided to re-post this piece, originally published on February 27, 2009.
We also wonder if Accenture being directly linked to Arthur Andersen and its connections with Enron could possibly be considered any better that Tiger’s infidelity, screwing around and so forth. That in fact seems like a no-brainer. Enron has hurt not only the economy, but also thousands, upon thousands of people, maybe even millions.
Tiger in turn, has seemed to hurt Elin, but probably mostly himself…
We haven’t checked all of Tiger’s sponsors. We do know for a fact that Nike, has been widely criticized for the use of child slave labor. We also wonder if Blackwater, er… Xe is among his sponsors. How about Altria, formerly Philip Morris, or Exxon, so very famous for not paying up for the damages of the Exxon Valdez disaster?
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There’s been an avalanche of company name changes in the past few years. In some cases this was done in order to make the name more marketable, or maybe easier on the eyes, or hopefully easier to remember. More often rebranding came about in the wake of some unsavory event, practice, or even a conviction.
Many people don’t even realize that so very often the very same and often unchanged company lurks under a completely new name. That of course is often the whole idea behind the change and rebranding has become a big business in its own right.
Andersen Consulting, linked to Arthur Andersen and its conviction for that super shady Enron outfit is now called Accenture. The Tiger Woods ads have been pretty effective and hardly anyone even thinks of Accenture as anything but a successful, modern consulting firm…now registered in Hamilton, Bermuda.
Exxon’s switch from Esso came about because of myriad legal challenges between different spin-offs of the Standard Oil Company and Humble oil. It did take us all a while to figure out how to pronounce this weird combination of letters. Now, of course it is called ExxonMobil and as far as we know, neither the old, nor the new entity has paid for the damages caused by the drunken captain of the Exxon Valdez and the huge oil spill in Alaska.
The infamous mercenary company Blackwater has re branded itself as Xe – supposedly pronounced as “zee”. A Pretty innocuous name it would seem for a company, whose employees have shot a whole bunch of unarmed civilians in Iraq. The problem is that there is already a company named Xe…
Who hasn’t heard about Phillip Morris, the class action suits, the chemicals, including extra nicotine added to their cigarettes and all the other machinations?
As it turns out, Phillip Morris is called Altria now. Almost sounds like one of those drugs, which we keep seeing advertised during the evening network news. Maybe like something to shrink an enlarged prostate, or to help you fall asleep?
How about the Value Jet Airlines? After the infamous crash in the Everglades with the loss of 108 people, it has come to life again under the name of Air Tran.
Tagged with: accenture • Adultery • andersen consulting • blackwater • esso • exxon • Rebranding • sponsorship • tiger woods • Value Jet Air Tran • xe
Filed under: Adultery • Business • Crime • Economy • Just Stupid • News Media • Rebranding • Sex • Sports • US
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Ha! I didn’t know about Accenture. Woods will do anything. Thank God Phelps was caught with the bong because I was getting sick of seeing him whoring himself like that. And now he’s cool again.
(I checked their Wikipedia page, where it says the name change came before the scandal. Still, you know companies write a lot of that Wikipedia stuff).
And some people believe in the tooth fairy also
You think Blackwater will benefit from the name change?
Who knows? Wonder where they will go and make their fortunes now, that the Iraqi government has pretty much banned them from their country.
Just because the Iraqi government banned them from their country doesn’t mean they will leave…
it’s just liked Massengil when they changed the label from Douche’ to Feminine Hygiene Wash.
yeah right, its still Coochie Wash, as far as us women are concerned